Digital Marketing
Topic Will Cover in Module
- Introduction to Marketing and Advertisements
- Introduction to Digital Marketing and Its Advantages over Traditional Marketing
- Customer Centricity
- What is SEO and how do search engines work?
- Understanding On-page and Of-page SEO In Detail
- Keyword Research
- Technical SEO, Mobile SEO, and Schema Markups
- Link building – Blogger Outreach and Other Techniques
- Social SEO, Local SEO, and International SEO
- SEO Audits
- SEO Tools – SEMrush, Ahrefs, etc.
- Algorithm Updates
- How to Rank #1 on Google?
- Understanding Business Problems
Topic Will Cover in Module
- Segmentation, Targeting, and Positioning
- Understanding Consumer Behavior
- Influences on Consumer Behavior
- Product Mix Decision
- Branding Decisions
- Data Science in Marketing
- Statistics for Data Science
- Introduction to Supervised and Unsupervised Learning
- Linear and Logistic Regression
- Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value
Topic Will Cover in Module
- Designing Service Offering
- Understanding Pricing Strategies
- Channel Design Decisions
- Channel Management Decisions
- Developing Advertising Campaigns
- Developing Sales Promotions
- Sponsorship Campaigns
- Managing Public Relations
Topic Will Cover in Module
- Brand Positioning
- Engagement Strategy
- PR Activities
Topic Will Cover in Module
- What is social media optimization?
- Why social media marketing?
- Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
- Promotion of Content or Product(s) on these Platforms
- Managing and Driving Engagement
- Guidelines and Best Practices
- Social Media Platforms – Case Studies
Topic Will Cover in Module
- Why Video Marketing?
- How to Rank YouTube Videos at #1 Position?
- Different Video Platforms – YouTube, etc.
- Video Marketing for B2C Businesses
- Video Marketing for B2B Businesses
- Live Streaming and Video Uploads
- Generating Leads from Videos
- Optimizing Videos for Ranking
Topic Will Cover in Module
- Google Ads
- Facebook and Instagram Ads
- LinkedIn Ads
- Introduction to LinkedIn Advertising
- Different Types of Campaigns
- How to Find the Right Audience?
- Account-based Marketing
Topic Will Cover in Module
- What is email marketing?
- Its Objectives
- Tips and Tricks
- Domain Reputation and SPF
- Different Email Providers – Mailchimp, etc.
- Campaign Creation – HTML and Built-in Editors
- A/B Testing
- Source Tracking, List Management, etc.
Topic Will Cover in Module
- Technical Understanding of Pages
- Conversion Optimizations
- Understanding User Behavior and Taking Actions Accordingly
- Lead Capturing on Pages
- A/B Testing of Pages
Topic Will Cover in Module
- What is affiliate marketing?
- Its Benefits
- Different Platforms
- Affiliate Tracking on a Website
- How to Handle Affiliates?
- Handling Fraudulent Transactions
- Tips and Tricks
Topic Will Cover in Module
- What is content marketing?
- Its Objectives
- Different Types of Content Marketing
- Writing Blogs and Content and Promoting It on Different Platforms
- Creating Engaging Videos and Promoting Them
- What is Influencer Marketing?
- How to Reach Out to Influencers and Engage Them?
Topic Will Cover in Module
- Understanding Google Analytics and Visitors’ Traffic Matrices
- Understanding Visitor Behavior using Multiple Metrics
- Slicing and Dicing Data
- Understanding Growth Patterns
- How to Build a Marketing Strategy by Seeing Traffic Patterns?
- Channel Performance, Setting Goals, and Creating Reports and Dashboards
- Measuring ROI as an Integrated Approach and Strategy Creation
Topic Will Cover in Module
- Job Search Strategy
- Resume Building
- Linkedin Profile Creation
- Interview Preparation Sessions by Industry Experts
- Mock Interviews
- Placement opportunities with 400+ hiring partners upon clearing the Placement Readiness Test.
Opportunity
What roles will you be eligible for?
UI/UX Designer
Interaction Designer
UX Writer
UX Researcher
UX Architect
UX Strategist
Product Designer
Product Manager
Schedule
Weekend
Sat, Sun01-Jun-2024
10:00 AM
Weekend
Sat, Sun08-Jun-2024
10:00 AM
Program Fees
Online
Fee ₹ 9999
GST ₹ 1800
Offline
Fee ₹ 59999
GST ₹ 10800
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